Speak Now (Taylor’s Version) and What It Teaches Us About Marketing

Album releases mean a lot for fans. They can also mean a lot for marketers. On July 7, Taylor Swift’s long-awaited album Speak Now (Taylor’s Version) will drop in stores and on streaming platforms worldwide. This re-recording comes 13 years after the original record’s release in 2010, and it marks Swift’s third re-recorded album since […]

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Atomic Idea Announced as a 2023 Local Excellence Award Winner by UpCity

We are excited to announce that the Atomic Idea team has been recognized as one of the top B2B service providers of 2023 in Denver by UpCity!  For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. Each year, UpCity analyzes and scores more […]

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Lights, Camera, Action: How Video Production Boosts Your Business in Colorado

How Video Production Boosts Your Business in Colorado

Video marketing has become a valuable investment for many businesses, and for good reason. With the rise of digital marketing, video has proven to be an excellent tool for engaging with customers and driving leads and sales. Here are the top five reasons why video marketing is so important in today’s market: Builds Your Brand’s […]

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What Is Rebranding? Best Examples & Strategies in 2023

What Is Rebranding

Are you looking to refresh your company’s image, stand out from the competition, or simply keep up with changing consumer preferences? Rebranding may be just what you need. It is the process of changing the branding or image of a product, service, or company. Companies also go through a rebranding process when they merge with […]

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The Main Traits of a Successful Marketing Agency

Finding agencies that can provide the right marketing campaigns can be challenging in a 475 billion-dollar industry, so we have listed traits that will help you identify a reliable and competent agency that can help you achieve your marketing goals. Whether you’re looking for an agency to handle your social media, search engine optimization, content […]

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How to Develop a Unique Brand in 2023

Your company’s image and influence can be easily maintained with our solid brand identity service in Colorado. There are many reasons why you should employ such services to help improve your brand. Brands today must build awareness and engagement to stay relevant. Evidence suggests that increased exposure is the most commonly cited advantage of leveraging […]

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Why You Should Add Thought Leadership to Your Social Media Strategy

If your business has ever published on social media, you’ve likely discovered that success on social isn’t just about throwing content at a wall; it’s about developing a content strategy that supports your specific marketing objectives. Whether that objective is brand awareness or conversion, your brand may be missing out on a lot of engagement […]

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Is your website user friendly?

You have probably heard the term “user friendly” tossed around during web design sessions, but what does that actually mean?  Let’s illustrate: Have you ever been given a recipe to follow? If those directions are clear, step-by-step, and easy to follow, that recipe is “user friendly.” However, if the directions are vague, or the recipe […]

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