The power of concise copy, and where to start There’s an old – and possibly fabricated – story about Ernest Hemingway and the concise but powerful writing style we know him for today. Maybe you’ve heard it. The story goes that he and some fellow writers made a bet to see who could write the […]
If your business has ever published on social media, you’ve likely discovered that success on social isn’t just about throwing content at a wall; it’s about developing a content strategy that supports your specific marketing objectives. Whether that objective is brand awareness or conversion, your brand may be missing out on a lot of engagement […]
Read More… from Why You Should Add Thought Leadership to Your Social Media Strategy
Testimonials have always been an integral part of doing business. They lead to referrals, create validation, build trust, and strengthen customer relationships. In our digital world, where brands are connecting with larger audiences than ever before, testimonials have become even more powerful tools for marketing and lead generation. One of the things we all do when […]
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