Finding agencies that can provide the right marketing campaigns can be challenging in a 475 billion-dollar industry, so we have listed traits that will help you identify a reliable and competent agency that can help you achieve your marketing goals.
Whether you’re looking for an agency to handle your social media, search engine optimization, content marketing, website development, video production, or any other marketing needs, knowing these traits will be valuable to you. So, let’s dive in and discover what makes a marketing agency stand out from the rest.
Some marketing campaigns need time to take effect, while others require constant monitoring. Making timely decisions can make a difference between boosting your brand or lagging behind. Atomic Idea recognizes that clients can benefit from fast-paced approaches in highly competitive markets, so they can leverage the power of marketing metrics and real-time analytics with strategic creative.
A successful agency guides clients to better understand their customers through consumer data, analytics, and other data assets. They are expert creators of customer personas based on demographics, digital behaviors, and more. Such agencies can navigate the consumer data stream well and recognize which data to focus on.
3. A Long-Term Partner
Top agencies meet client demand for updates and metrics reporting because it helps foster a trusting relationship with their clients. They practice transparency when reporting results and billing for marketing services. An agency that strives to be a partner and not just a vendor is the one you want to work with.
4. Digitally Literate
The ideal marketing agency knows how to leverage keyword research and competitor analysis to create data-informed marketing strategies for clients. They actively invest in new technologies and keep a collection of top-tier marketing tools they expertly use in various marketing campaigns.
5. Committed to Growth
A successful agency recognizes that the marketing industry is evolving, with new marketing technologies emerging and old marketing practices dissolving. Hence, they commit themselves to growing, too. These agencies initiate learning new platforms and marketing metrics and encourage their team to pursue further education.
A top marketing agency consists of people who specialize in content, search engine optimization, branding, lead generation, graphic design, data analysis, social media, and more. Each member is genuinely interested in helping businesses succeed with their marketing efforts. An agency that works well internally and with clients is one that will excel.
7. Experimental and Adaptable
Flourishing marketing agencies are unafraid to experiment with ideas and develop a combination of marketing strategies. They aren’t held back by failure, low ROI, or even slow conversion. Instead, they pivot around campaigns that demonstrate promising results for their clients.
They are adept at using marketing metrics and tools to back their novel strategies. They also use proper documentation to harness important insights from marketing “experiments.”
8. Crafty With Branding
The best marketing agencies understand that their clients expect them to lead in crafting a unique brand identity. They help businesses ponder and identify which image the business should represent. Is it a solution? A service provider? Or a platform that connects two customers (like in the case of business-to-business)? An agency that listens and collaborates to flesh out and refine your brand is one that is valuable as a partner.
9. Consistently Communicates
Top agencies recognize the importance of meeting clients’ demand for consistent updates on their marketing campaigns. They match this high expectation with detailed reports and even supply information regarding the metrics used to gauge a marketing campaign’s success (or failure). Communication is the key to success, everyone on the agency team needs to be on the same page.
10. Data Savvy
Lastly, a successful marketing agency can collect, organize, and analyze consumer data. They follow the best practices in data management and comply with privacy laws. They also optimize data analytics through relevant tools, such as Google Analytics or Bing Webmaster Tools.
Rely on Atomic Idea for Your Marketing Needs
Atomic Idea is a Colorado-based marketing agency that offers a full range of marketing services, including brand strategy, video production, SEO, and website design. Besides honing these characteristics, we pride ourselves on providing small and medium businesses with custom marketing solutions that drive growth and conversions.
Learn more about how we can help you expand your client reach.