Author: jedbradshaw

A study showed that 96% of people watch explainer videos to learn about a product, and 89% are persuaded to buy the products after watching the videos. This is video marketing, one of the most impactful trends in the marketing industry today. Video marketing is a powerful tool for businesses aiming to boost their sales. […]

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In 2023, LinkedIn officially reached one billion members. These users span 200 countries and territories around the world, all of whom use this social media channel for business networking and career growth. But who are these members, really? Do Linkedin’s user demographics overlap with your customer base? Will posting on this platform be a shout […]

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Ensuring a responsive website is crucial for enhancing user experience and avoiding SEO pitfalls that can impact your Google rankings. While responsive design isn’t a confirmed ranking factor, Google has emphasized its significance.  However, many marketers and designers struggle with the process of creating a structurally and visually responsive website. You can overcome this challenge […]

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Colors have a powerful impact on the human mind, affecting moods and emotions. They can stimulate appetite, induce calmness, or offer a refreshing boost. With marketing and branding, this concept takes shape as color psychology–the strategic utilization of colors to elicit specific effects. Remarkably, color psychology can sway the purchasing decisions of as many as […]

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Creating video content is a serious undertaking–especially in today’s world when everyone’s online and looking at millions of video content pieces. Drafting compelling video content might easily be considered an art, which is why finding the right video production company is key to a positive outcome. Whether you want to create a promo piece for […]

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Are you looking to grow your business and attract more potential customers? Investing in a well-designed website could be the key to unlocking your success. Imagine your website as the digital front door to your business. It’s often the first point of contact for potential customers, and that initial impression can make all the difference. […]

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In today’s saturated social media landscape, it’s important to be strategic about where and how to establish your brand’s online presence.  In our first installment of this series, we broke down Facebook’s key demographics and explored the content strategies that perform best on the platform. This month, we’re keeping it in the Meta family with […]

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You have probably heard the term “user friendly” tossed around during web design sessions, but what does that actually mean?  Let’s illustrate: Have you ever been given a recipe to follow? If those directions are clear, step-by-step, and easy to follow, that recipe is “user friendly.” However, if the directions are vague, or the recipe […]

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People decide whether or not they like a product in 90 seconds or less, and 90% of that decision is based solely on color.  Color is perception. Our eyes see something (the sky, for example), and data sent from our eyes to our brain tells us it’s a certain color (blue). Objects reflect light in […]

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