What Makes a Website Engaging?

There are a lot of websites out there that have been created by the owner themselves using such platforms as Wixs and WordPress. These platforms offer you a lot of different options when it comes to how you want your website to look and feel. However, often it’s difficult to figure out what will be engaging, not to you but more importantly to your customers. This can especially be challenging if don’t have design experience, let alone for a website. Atomic Idea understands graphic design from top to bottom. So, here are a few things to consider:


When you look at the color palette of a picture or painting, you are either drawn to it or not. The same is true with a website. You want to make sure that your website matches your brand, giving it uniformity throughout the site. This means that you need to pick the color palette of your brand carefully. Color evokes many different emotions and stimulates your mind in a very specific way. This means that you’ll want to do some research on how colors affect people, balance it with what is easy on the eyes and go from there. All of this is color theory and Atomic Idea can help you navigate it all.


You’ve probably heard the saying that “less is more” and when it comes to your website this is a very true statement. Giving quality information about you and your business on a clean looking website will draw a lot of traffic to your website.


We are all very visual people so making sure that you have photos that tie in what you do is very important. A picture is worth a thousand words and can do a lot in helping to explain your business, showing the quality of work or products that you have.


One of the biggest things that a graphic designer ensures is that your website is usable. They will be able to do this by carefully planning out the layout and user flow of your website. It needs to be navigated with ease not just on a computer but even more so on a mobile device. The navigation and page layout of it needs to be intuitive. When this is the case, you will find that your website will be preferred over others and that alone will bring in the business.

These are just some basics when it comes to designing your website. It can be difficult to figure out what both you and users will like. If you’re feeling like your website isn’t bringing in the amount of traffic that you want or you need some help with a design that will be engaging then give us a call today! Atomic Idea is able to help you when it comes to anything graphic design. Fill out our online request form to get an estimate!