Somfy hired Atomic Idea to rethink their consumer-facing, in-package instructional sheets for their suite of products. Over time, the existing materials had become inconsistent, confusing and not on brand visually.
Working with the Somfy product specialists, Atomic Idea created a solution that showed the consumer product details and functionality while elevating the brand with visuals. We designed custom product drawings and wrote consumer-friendly copy to create instructions that are unique and useful. All instructions needed to be in color and B&W, plus English and French. We redesigned the customer manuals for 17 products.
Somfy now has consumer friendly instruction sheets that not only build brand awareness, but also level up the look and feel for the company. Everything is consistent and reflects the Somfy brand.