Bullseye Construction (now Meadow Creek Remodeling) was seeking an agency to assist them with a brand analysis and develop a brand strategy. They had multiple companies operating independently and wanted to create a unified brand presence in the marketplace. Plus they needed a complete marketing strategy to drive awareness and leads.
We competed against several other local agencies for the account. We needed to provide a full scale brand and marketing package at an affordable investment. It was critical that we became an extension of their team, immersing ourselves in their brand and managing all marketing efforts, since they did not have an internal marketing team. We were also starting from scratch, as they did not have a website or any online presence.
We started with a brand discovery workshop session, helping Bullseye to see their strengths, weaknesses and opportunities. Ultimately, we decided that unifying the companies under one brand would be the best approach. This would allow for streamlined marketing efforts and decrease customer confusion in the marketplace. Atomic Idea created a new brand, logo, style guide and developed a new website, plus implemented several marketing campaigns. We have become their marketing department handling everything from creative to digital to traditional marketing efforts.
Meadow Creek Remodeling now has a new brand, with a new logo which is modern, creative and speaks to their audience. We have built a new website which has gotten great feedback from their customers. In addition we have created several marketing campaigns, including door hangers, SEO and paid digital ads. We have grown their digital presence online and continue to increase their digital visibility.