MCS GROUP
CASE STUDY
Project Overview
MCS Group is a family owned business with a 40+ year history in the litigation support industry. They had not focused on their brand strategy for a very long time. Their website and sales materials where outdated and did not accurately reflect the evolving company.
Atomic Strategy
MCS Group needed an agency partner to guide them through a brand refresh process. They went through an agency search and selection process, ultimately choosing Atomic Idea. Atomic Idea led MCS Group through our proven brand workshop process. We redefined, refined and elevated their brand strategy, tone, voice, messaging, brand architecture, and visual identity.
Powerful Results
The process took some time since there were many stakeholders and we needed to unify the internal views. The brand workshop and analysis resulted in a complete brand strategy, including brand story, promise, voice, distinctions, and external messaging. We completely overhauled the visual brand to better reflect the brand strategy and modernize the brand. The brand style guide delivered a new color palette and logo. The new logo honors the company history by carrying over some of the legacy elements of the old logo – but in a more modern interpretation. The new color palette is engaging and bold. It was awesome to see the transformation of the brand!
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At Atomic Idea, you’ll work with one of the best brand and marketing teams in Colorado.
