MAP for College

Project Overview

My Action Plan for College helps students and families to ensure that the college preparation process will be more manageable, more meaningful, and more enjoyable. My Action Plan for College (MAP) was searching for an agency partner to assist them with a brand refresh and new website to gain more brand awareness and expand their horizons. Although based in the Boston area Map for College found Atomic Idea and several good conversations led to a great partnership. The scope of work included a full brand workshop, logo development and a new website.

Atomic Strategy

The Atomic Idea brand strategy process led to creating a complete brand messaging platform with Brand Story, Promise, Distinctions, Target Audience, and a refreshed color palette with mood boards. We also handled development of a new logo and business card design. The new brand has a perfect balance of approachable, fun and professional. All of the brand, messaging and identity work was applied to a new custom built WordPress website.

Powerful Results

MAP for College was very happy with the results of the brand workshop and logo development. The feedback from their clients was very positive and the brand has a much more refined presence. The new website includes much more content, functionality and resources for families and students. In addition, the website was built for future expansion and services.

The team at Atomic Idea partnered with our business to help us to achieve further success with our web design, branding, and marketing efforts. Atomic Idea provides personalized service with timely support that allows us to focus on the growth and development opportunities for our business. We look forward to working with them into the future, and we highly recommend their professional services for your business needs!


At Atomic Idea, you’ll work with one of the best brand and marketing teams in Colorado.