My Action Plan for College helps students and families to ensure that the college preparation process will be more manageable, more meaningful, and more enjoyable. My Action Plan for College (MAP) was searching for an agency partner to assist them with a brand refresh and new website to gain more brand awareness and expand their horizons. Although based in the Boston area Map for College found Atomic Idea and several good conversations led to a great partnership. The scope of work included a full brand workshop, logo development and a new website.
The Atomic Idea brand strategy process led to creating a complete brand messaging platform with Brand Story, Promise, Distinctions, Target Audience, and a refreshed color palette with mood boards. We also handled development of a new logo and business card design. The new brand has a perfect balance of approachable, fun and professional. All of the brand, messaging and identity work was applied to a new custom built WordPress website.
MAP for College was very happy with the results of the brand workshop and logo development. The feedback from their clients was very positive and the brand has a much more refined presence. The new website includes much more content, functionality and resources for families and students. In addition, the website was built for future expansion and services.