Kodiak Transportation was in need of a brand refresh and updated brand strategy. Atomic Idea was chosen for the brand strategy and refresh work. The task was to review, analyze and refresh the brand from strategy and messaging to visual identity. Atomic Idea took the Kodiak team through a brand workshop session and complete strategy process.
The Atomic Idea brand strategy process led to creating a complete brand messaging platform including Brand Story, Promise, Distinctions, Voice, Tone, and Keywords. We also presented several mood boards exploring a refreshed color palette and updated logo. The overall goal was to define a solid brand foundation with clear messaging and positioning. We also wanted to refine and modernize the brand visually. All of the brand messaging and identity work was applied to a new website, sales and marketing materials, truck wraps, plus social media posts.
The leadership team at Kodiak Transportation was thrilled with the results and absolutely love the new brand Atomic Idea created for them. They are busy rolling out the new brand and are getting excellent feedback.