Kitchen Cabinet Depot has been in business for over 40 years providing ready to assemble cabinets to consumers. They had recently seen a drop in their leads, sales and overall website traffic. They desire to stay competitive and need to refresh the visual identity of the brand and website, along with improve the SEO results.
Kitchen Cabinet Depot needed an agency partner to create a refreshed brand identity and then apply the refreshed brand to the website. The overall goal of the website is to create sales leads.
Our approach included a creative and updated brand refresh for Kitchen Cabinet Depot and then implementing that into the existing website. We started with a brand discovery workshop in order flesh out and refine the brand positioning, distinctions and refreshed identity. We also reviewed existing brand messaging, marketing materials, and competitors, plus minor market research. From the resulting information and discovery session we created a refreshed, more modern brand identity with mood boards, new logo and ultimately a brand style guide. The new logo really elevated the brand with a modern, warm and professional look that tied in well to cabinet making with the color and texture.
The new Kitchen Cabinet Depot brand was a major transformation bringing the brand forward as a solid, modern and trusted brand that honored the legacy they had. The brand was applied to the website and other marketing materials.