Johns Manville

Project Overview

The Johns Manville Roofing team felt their trade show booth was outdated and needed a refresh. They initially contracted with Atomic Idea for 3 concept designs for their large towers that are in the booth. These needed to follow the JM brand and use mountains as a connection to the contractor program “Peak Advantage” Program.

Atomic Strategy

Atomic Idea delivered three initial concepts for the layout and design of the towers. We collaborated with the JM roofing team to select one concept and produce final designs for the three towers. Ultimately, the chosen concept was one that really emphasized the products and tied in the mountain theme in a bold way. The success of this project led to the roofing department partnering Atomic Idea to refresh/redesign all of the trade show assets, which included pop up banners, display walls, 15 ft. fabric towers, table top displays and more. We worked with the JM team and their printing partner Derse to create a total of 32 assets. We handled everything from concept to design to final print files.

Powerful Results

Our success with the Johns Manville Roofing team led to them referring us to the Building Insulation and Performance Materials teams to assist them with trade show assets as well. We were very excited to see the new designs and assets in action at their trade shows first quarter of 2023. We also received very positive feedback from their partner Derse, who handled the booth construction and printing, about our efficiency and quality of work.

Working with Atomic has been a Blast! From the beginning they helped us to see what we needed and how we were going to get there. We recommend them!


At Atomic Idea, you’ll work with one of the best brand and marketing teams in Colorado.