InsurIQ initially reached out to Atomic Idea with an urgent need. They were trying to find an agency to assist them with an upcoming trade show, but the timeline was too tight for most to take on. They needed to create and design the assets for a conference including a pop up banner, tablecloth, 3 panel display, printed sales card and swag. The catch was the conference was less than 2 weeks from when they contacted us!
Other agencies had told them there was no way. Atomic idea took it on and designed everything, provided copywriting, sourced vendors for printing, handled all production and delivered print files to vendors in 5 days including the weekend. There were literally over 150 emails back and forth. Thus began a relationship with InsurIQ, which led to us becoming the agency of record handling all marketing and advertising efforts. Atomic Idea led InsurIQ through the brand workshop process to better define and clarify the brand. We created a full brand platform with messaging, distinctions, revised logo and colors. Duane acts as their outsourced CMO providing strategic thinking and creative direction. The Atomic Idea team handles creation of collateral, print ads, sales presentations, social media posts, SEO and website updates.
InsurIQ has a consistent and solid brand strategy that is expressed creatively. Atomic Idea has become a valued partner, an extension of the InsurIQ team. We continue to find ways to elevate the brand awareness for InsurIQ and provide marketing support to their new Sales Manager.