Project Overview

Biotech Pathogen Remediation(BPR) reached out to Atomic Idea searching for an agency partner to assist with the launch of a new start up.  As a startup company, BPR’s brand did not exist. So, Atomic Idea was hired to establish the brand, providing the proper foundation for the company to grow on.

Atomic Strategy

We started with a brand discovery workshop session, helping BPR to see their strengths, weaknesses and opportunities. Atomic Idea developed the brand story, strategy, and positioning for BPR.  This work led to a new logo, style guide and a website. We applied the brand story to the new website with imagery, graphics and copywriting. Our goal was to establish the BPR brand as trustworthy and professional. As BPR’s marketing partner we also developed business cards, designed a vehicle wrap, and created a sales brochure for their team.

Powerful Results

Biotech Pathogen Remediation is now up and running with a solid brand positioning, a new logo, and a new website which has gotten great feedback. We look forward to continuing to assist BPR as they grow the business.

I have been in business for over 27 years and decided to start a new business and get into the market place quickly. I chose Atomic idea to help boost my visibility and get quick exposure in the market area. They helped expedite this process and quickly got me visible and exposure in a professional manner from start to finish


At Atomic Idea, you’ll work with one of the best brand and marketing teams in Colorado.