Overview:
UVconcepts is an established start up in the healthcare space. They were in need of a brand refresh and improved brand strategy. After an agency vetting search process, Atomic Idea was chosen for the brand strategy work. The task was to review, analyze and refresh the brand from strategy and messaging to identity. Atomic Idea took the UVconcepts founders through a brand workshop session and complete strategy process.
Brand Strategy:
The Atomic Idea brand strategy process led to creating a complete brand messaging platform with Brand Story, Promise, Distinctions, Target Audience, and a refreshed color palette with mood boards. All of the brand, messaging and identity work is now being applied to a new website, sales and marketing materials plus social media posts.
Results/Next Steps:
UVconcepts was very happy with the work we did on the brand refresh. They really appreciated our process and ability to understand their brand, ultimately bringing it to the next level. The initial project has led to UVconcepts hiring Atomic Idea as their agency of record, acting as the UVconcepts outsourced marketing team. Since early 2022 Atomic Idea has been handling everything including social media, website development and management, SEO, SEM/PPC, and sales/marketing collateral.
