Case Study: Package Design

Client Overview

Bringing a product to the shelf is exciting. The package is critical to driving sales, especially among crowded shelfs.

Project Summary

Challenge

Understanding how to design for retail packaging is unique. There are several variables that need to be recognized such as substrate materials, types of ink, folds, cuts, die-lines, attachment points, mandatory FDA or retail requirements just to name a few.

Solution

Our Art Director began his career by focusing on industrial design in school, and has continued to increase his knowledge and capabilities in package design.  Having deisgned packages for almost every type of retail product from action figure toys to bread to medical products Keith understands package design completely. 

RESULTS

Successful package deisgn helps sell products and drive brand awarness.

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