Bringing a product to the shelf is exciting. The package is critical to driving sales, especially among crowded shelfs.
Understanding how to design for retail packaging is unique. There are several variables that need to be recognized such as substrate materials, types of ink, folds, cuts, die-lines, attachment points, mandatory FDA or retail requirements just to name a few.
Our Art Director began his career by focusing on industrial design in school, and has continued to increase his knowledge and capabilities in package design. Having designed packages for almost every type of retail product from action figure toys to bread to medical products Keith understands package design completely.
Successful package deisgn helps sell products and drive brand awarness.