Author: derbra1513

In October, Atomic Idea’s Strategy Director, Duane Ciacco, and Design Director, Keith Durbin, made their debut at Adobe MAX–one of the world’s preeminent conferences for creatives and marketing experts. Between insightful lectures, hands-on labs, and top-notch entertainment, Duane and Keith returned from Miami brimming with fresh ideas and inspiration. Read on to discover some of […]

Read More… from Creativity at its Brightest: Our First Adobe MAX Experience

Working with a branding agency to create a company blog is one of the most powerful strategies in your marketing arsenal. Not only does a blog provide an opportunity to showcase your expertise, but it also enhances your SEO, engages your audience, and generates leads. In fact, according to Demand Metric, companies with blogs produce […]

Read More… from What Blog Topics Should You Cover on Your Company Website?

In today’s fast-paced business world, marketing has become more complex and requires a deep understanding of both traditional and digital platforms. For businesses aiming to stay competitive, the value of an effective marketing strategy cannot be overstated. This often begs the question of whether you should handle your marketing in-house or hire a marketing agency. […]

Read More… from 5 Reasons to Hire a Marketing Agency for Your Business

Budgeting can feel a lot like throwing darts in a pitch-black room. Blindfolded. After being spun around 10 times. From nailing down the components of your marketing strategy to deciding how to divvy up the budget, this process can feel so aimless you might be tempted to just wing it. After all, the odds of […]

Read More… from Four Tips to Master Your Marketing Budget

In the current business world, digital marketing is the name of the game. Most people are well aware of what SEO is by this point: It helps your site rank higher in search engine results to ensure people know you exist. However, SEO involves a lot more than just using keywords. Blogs are also a […]

Read More… from Why Are Blogs an Important Aspect of SEO Marketing?

If your small business is debating whether to handle your social media in-house or enlist the help of an agency, your conversations may go something like this: “If we want something done, we should just do it ourselves.” “But outsourcing can unload some responsibility and give us better results.” “How much time would it take […]

Read More… from Should You Outsource Your Social Media Management?

In the digital era, video content has surged to the forefront of marketing strategies, capturing more attention than traditional written content. It’s a powerful medium that, when executed correctly, can significantly enhance brand awareness and engagement. Here are essential tips for crafting compelling video ads that not only capture attention but also drive results. Choose […]

Read More… from Tips for Crafting Compelling Video Ads

You should always watch a few social media key metrics if you want to increase your presence on the platforms, as they can be a powerful tool for refining your social media strategy. By monitoring the following 10 metrics, you’ll gain valuable insight into how well you’re doing on a platform, which will hopefully help […]

Read More… from The 10 Most Essential Social Media Metrics to Track

A study showed that 96% of people watch explainer videos to learn about a product, and 89% are persuaded to buy the products after watching the videos. This is video marketing, one of the most impactful trends in the marketing industry today. Video marketing is a powerful tool for businesses aiming to boost their sales. […]

Read More… from Video Marketing Tips to Boost Your Sales: A Comprehensive Guide

In 2023, LinkedIn officially reached one billion members. These users span 200 countries and territories around the world, all of whom use this social media channel for business networking and career growth. But who are these members, really? Do Linkedin’s user demographics overlap with your customer base? Will posting on this platform be a shout […]

Read More… from Choosing the Right Social Media Platforms for Your Business: LinkedIn