At Atomic Idea we work as an extension of your team, becoming truly immersed in your company and mission to help craft your identity. Once we fully understand who you are, what you provide, and who your audience is, we then build a brand story and brand promise allowing all partners and employees to know who you truly are.
We have a process that we follow, one that has proven to be successful. Although this process provides a framework and guide for us to follow, it is not rigid and allows for customization and evolution depending on your specific situation and needs.
We will begin with a brand assessment/discovery meeting in order flesh out and refine the brand positioning. This is a workshop meeting with your team and stakeholders, led by Atomic Idea. We spend time asking a lot of questions, listening and exploring the brand attributes This will provide a foundation to build upon. We will then review any existing brand messaging, marketing materials, your website, and social media presence, plus minor market research. From the resulting information and discovery session we will create a brand story/positioning document, including keywords and distinctions.
Only when the brand is fully realized do we move into brand identity with mood boards and ultimately a brand style guide. Your logo is not just an image but a visual extension of your brand promise. A mark conveying the principles by which your company succeeds.