There are so many different avenues in which you can market your business. Some of those avenues can seem very daunting and might we say, pricey to begin with. Video marketing seems to be getting more and more attention, but it is a marketing techniques that often has a big dollar sign next to it. Here at Atomic Idea we can help make sure that you’re using all the tactics of marketing possible while meeting your budget requirements. Here are a few things to remember when it comes to video marketing:
As you know, Atomic Idea is all about telling stories. This is essential when it comes to using video to deliver your message. People don’t want a product pushed in their face; they want to hear your story. When a product is constantly pushed to the customer, they are more than likely to be annoyed and could go a different direction. However, when you tell a story, revealing the value of your business or product they will be inclined to go listen. You’re appealing to the target audiences’ desires and needs.
It’s important that you remember that your video needs to grab the attention of your customer quickly. Statistically you have about 5-10 seconds before the audience or customer will click off. This means that your first few seconds are critical. This means that you must hook them as quickly as possible, letting them know why they should even watch it to begin with. Once you get them hooked, you want to make sure that they are going to stay watching it. The key is to be authentic and engage with the audience. We will do that using strong visuals, strategic scripting and creative animations.
In addition,you want to make sure that your video brings you a return on the investment. So, it needs the necessary SEO with it. That means you need to tag it properly and make sure that it is uploaded to your domain before you post it to any other platform. Along with the SEO you need to have a description along with it so that Google will pull it up when people are searching for something specific.
Honestly, this might all sound overwhelming if you’re not used to marketing of any kind but especially video marketing. If that’s the case, don’t worry, Atomic Idea is here to help! We can make sure that you have the best video marketing possible within your budget. Give us a call today to talk about your specific needs and get started as soon as possible!