Case Study: Solis Pain Relief System

Client Overview

Solis Pain Relief System (formerly CP Wand) engaged Atomic Idea for a full-service marketing solution. Solis is a medical device designed to provide temporary relief of common chronic pain. They needed help with a rebrand, video production and digital advertising to generate sales.

Project Summary

Challenge

They had acquired the product and needed to refresh the brand and develop amarketing stratgey for a relaunch. They had limited internal resources and had budget constraints.  Atomci Idea provided the brand, marketing, and digital advertising expertise to raise awareness of their device and drive sales in the competitive pain device industry.

Solution

The Atomic Idea team recognized the Solis challenge immediately. We explained the first step in any successful marketing effort starts with a solid brand foundation.

We led the Solis internal team through a Brand Discovery session identifying the need to start with rebranding, renaming,  and repackaging the device. Also, they needed a modern and streamlined ecommerce website, several videos showcasing three different stories of real-world users, and a cohesive and comprehensive digital and social media marketing strategy.

We worked with the Solis internal team to simultaneously vet several potential names, conducted research to identify the target audience, helped guide their internal team on a new brand style, and wrote and produced a series of cinematic videos. As soon as the assets were in place we launched an initial 3-month Digital and Social Media marketing campaign aimed at raising awareness and driving traffic to the Solis Pain Relief website.

RESULTS

The initial goal with the Solis Pain Relief campaign was to bring in as many visitors to the web page and accumulate overall data of the traffic to determine the interest in the Solis Pain Relief Device. The demand for the search term was excellent. There was interest across various demographics which included age groups of 55+ and younger age groups as well.. Our demographic tests included active adults who were seeking relief from activity related pain, as well as those who were interested in relief from chronic pain. The strongest demographic proved to be females 65+.

The test budget for the digital Ads was a slim $9,000. With the time frame of three months and a budget of $9,000 for digital advertising we brought in a total of 10,208 visits. This converts to $.88 per user visit. The initial conversion rate based on sales was .003 per visit or 3 tenths of 1 percent. This is higher than the predicted .001 sales rate, based on a product that has no initial product reviews and no sample product released to influencers or reviewers. Product reviews and website improvements have increased this conversion rate and the average conversion is estimated at 2.5% (averages of various traffic categories).

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