Case Study: Meadow Creek

Client Overview

Bullseye Construction (now Meadow Creek Remodeling) was seeking an agency to assist them with a brand analysis to develop a brand strategy for 2019. They had multiple companies operating and wanted to create a unified brand presence in the marketplace. They needed a complete marketing strategy.

Project Summary

Challenge

We competed against several other local agencies for the account.  We needed to provide a full scale brand and marketing package at an affordable investment.  It was critical that we became an extension of their team, immersing ourselves in their brand and managing all marketing efforts, since they do not have an internal marketing team. We were also starting form scratch, as they did not have a website or any online presence. 

Solution

We started with a brand discovery session, helping Bullseye to see their strengths, weaknesses and opportunities.  Ultimately, we decided that unifying the companies under one brand would be the best approach.  This would allow for streamlined marketing efforts and decrease customer confusion in the marketplace.  We created a new brand, logo, style guide and developed a new website, plus implemented several marketing campaigns.  We have become their marketing department handling everything from creative to digital to traditional needs. 

RESULTS

Meadow Creek Remodeling now has a new brand, with a new logo which is modern, creative and speaks to their audience.  We have built a new website which has gotten great feedback form their customers.  In addition we have created several marketing campaigns, including door hangers, SEO and paid digital ads. We have grown their digital presence online and continue to increase their digital visibility. 

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