Case Study: Hunter Douglas

Client Overview

Needed a conference campaign with many elements

Project Summary

Challenge

To create buzz and engage the audience in a large conference room setting.

Solution

Create a character "Mr. Blu" who is based off of the blue painters tape that all sales folks use to show the client the dimentions of the blinds in the space. This is a fun still and animated "voice" used on all materials.

RESULTS

The conference was a huge sucess that left people engaged and talking about the materails. 

Powerful Contact


Contact Atomic Idea