Case Study: Hunter Douglas

Client Overview

Needed a conference campaign with many elements

Project Summary


To create buzz and engage the audience in a large conference room setting.


Create a character "Mr. Blu" who is based off of the blue painters tape that all sales folks use to show the client the dimentions of the blinds in the space. This is a fun still and animated "voice" used on all materials.


The conference was a huge sucess that left people engaged and talking about the materails. 

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