Case Study: Hendrix Keg

Client Overview

Hendrix Keg is a portable mini pressurized keg to store fresh beer. The product has several benefits over its competitors. It was new to the market, with several others already established and selling units.

Project Summary

Challenge

When Hendrix Keg Company launched on Kickstarter, they had the right product and market demand, but their pledges were not rolling in as fast as they thought they would. It seemed like people didn’t take them seriously enough. To more effectively communicate such a unique, compelling innovation, they decided to start over engaing a marketing agency to assist them.

Solution

We led Hendrix Keg through a brand discovery session, a complete marketing audit, and competitive research. We created a brand strategy, including a revised logo, product messaging, and a PR plan.

We created an identity that was true to their robust, industrial product. The design communicates both the ruggedness and the ingenuity inherent in Hendrix Kegs. It also raised the level of sophistication for the brand.

We were able to secure Hendrix Keg a news story on broadcast TV locally, plus an article in a trade magazine. We also ran several gorilla marketing campaigns locally at breweries and events. Plus we created and managed the digital ad campaign, fcocused on facebook ads.

RESULTS

We secured a story on FOX31 Denver that featured interviews with the founders. Awareness was improved and they saw a significant increase in pledges, launching a successful company. They exceeded their fudning goal raisng over $100,000. The new brand and logo received a lot of positive feedback!

Insight

Central to their issue was that the brand and logo did not match the industrial, strong and clean look of the kegs - the logo was not authentic to the brand. It also had some legibility issues when produced on smaller areas. The rebrand was needed and proved to create a solid and visually engaging look.

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