Case Study: CTSI

Client Overview

CTSI provides Colorado counties with alternative risk management and other technical services that are progressive, competitive and cost-effective. CTSI is much more than Insurance. Colorado counties rely on CTSI for high-quality insurance products, cutting-edge loss prevention, superior communications, and outstanding technical and consulting services tailored to meet their needs. CTSI was seeking an agency partner to refresh/rebuild their website. CTSI desired a more visually impactful design, a cleaner and simpler user experience, plus a better way to organize the content and videos.

Project Summary

Challenge

The CTSI brand was outdated and dull.  It lacked connection to their core audience and did not speak to their strengths. Visually the brand was expressed in a non-engaging way, and lacked visual interest.
We felt at Atomic Idea, that CTSI needed to address the brand before jumping into a website redevelopment. We felt that this would provide the best foundation to successfully build a new website that met their needs and reflected their brand. 



 

Solution

Atomic Idea proposed a brand discovery and refresh phase, including the color palette, visuals and brand presence. This would give us a strong foundation to build the new website upon. 

Atomic Idea worked with CTSI to develop the brand story, promise and messaging.  In addition, we refreshed the logo and provided a brand style guide.  We designed and developed the new CTSI website with a process consisting of a discovery meeting, wireframes and user flows, design and final programming.

Note: The CTSI logo, in our opinion, has legacy and value within the market. The overall look could be updated to embrace the full potential of the brand and not limit the service area or product portfolio. Solution: Use the same logo, but updating it slightly.
 
The new CTSI website is more modern and provides a better user experience. We addressed the issue of content overload, which had caused users to get “lost” on the website. We created wireframes and user personas to better understand the needs of the users and how to design the website to best provide the content they need. The new design follows the brand refresh Atomic Idea completed and gives the website a modern and clean feel.

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